Golden Ale is the classic inspired alcoholic beverage created by the Florida brewing company "Sunshine Brews". This drink is the brewery's flagship product and targets drinkers who enjoy full flavor beer!
Every one of my projects will always start with a discovery phase, This is where I use exercises like word mapping, word association to start shaping the direction the projects go in.
I also create a mood board on Pinterest to help me visualize the mood and aesthetic I want to move forward with.
With this product being a flagship beer looking to break into the "heavy beer" category I wanted to create something that pays homage to the more vintage classic beer cans.
