Before I hop into any programs I think creating a discovery in order to correctly find the soul of the brand I am commissioned to create.

Moodboards and Wordmaps are some of the tools I like to use in order to start creating the identity that will later be the main influence of this project. Below is said moodboard.

After building out discovery, we have a solid direction that we want to run with.

Concept

building out the mooodboards, word maps and listening to jazz playlists. I felt pretty confident enough to start sketching out concepts. While there are many differnt versions of a logo I use the discovery I did in the last phase makes it easy keep focus on the theme and feeling we established prior.

The Logo

I wanted to get that old feel, kinda like a Jetsons vibe. A mid-century modern feel, Hudson's prides itself on being stylish and they want their audience to enjoy their time here. A place that cares about how it is percived.

Creating the logo the client wanted to pay an omage to their cat Coal. Knowing the culture of a jazz club cat (Peak Disney) I thought it was perfect. Creating a simple silouette of a cat was easy enough as well it allows me to plan for future motion projects that the client might be interested in.

Design In Action

Now after all the nitty gritty has been taken care of its time to bring this project to life, the way we do that is by creating High-Quality Mockups. The reason why we mockup our designs because it allows the viewer to see the potential of their brand.