Challenges Face

One of the main challenges I faced from working on this project was that the client did not have any direction that they wanted to go in; it was completely free range. The reason why this is a challenge is because having that much free will makes you prone to dislike the final project.

So to combat that, I made sure I was in complete communication with the organizers of the OFF to ensure that time wouldn't be wasted. Time was also a huge factor, as when I started this project, there were only a few weeks before the final design needed to be printed and shipped to the event.

Once again, communication was the main factor that took me from failure to success.

Discovery

Just like every project I work on, I always start with word maps and mood boards. These tactics are a way to help my mind focus as well as a way to allow ideas to flow. It is a systematic approach that allows designers to deconstruct and comprehend the essence of brand language, opening the way for the development of visually appealing and resonant brand identities.

After I finish word mapping, I like to hop onto Pinterest and create a mood board (above) to help me visualize different ideas.

The mood board is an important step in the design process because I get to see different styles and pull inspiration from many different areas of design.

Once I have the word mapping and mood board complete, I like to start sketching my ideas. At this point in the process, I don't judge what comes out; I just allow my thoughts and ideas to flow onto the paper.

I find that when I work this way, ideas come naturally and at mass, and picking and choosing what ideas to follow usually puts a stop to the creative process.

Ready For Design

Poster Breakdown

With all the leg work completed, the design of the poster is much easier. After a few iterations and speaking with the clients, we decided on this version of the poster.

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This project was amazing to work on and provided me with an experience I will never forget.